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Why Choose Us?

Over the years, we’ve talked with thousands of patients about why they chose Jeff M. Morrison & Assoc., DDS over the many other dental practices in Raleigh, and why they stay with us. We thought we’d share the reasons why they’ve made our practice their dental home.

1. Open Communication

Great dental care begins with great communication. We speak honestly with you about any symptoms that require further care, outline all treatment options in a way you can understand, and answer all you questions so you can make confident treatment decisions.

2. Affordable Dental Care in Raleigh

Our patients appreciate that we are in network with Cigna PPO, Blue Cross and Blue Cross of North Carolina, United Concordia (Elite Group), and Delta Dental Premier, and that we will file all other dental insurance claims for you. We also work with patients on payment options – including CareCredit and, through our in-office St. Mary’s Dental Savings Plan, our uninsured patients have a very affordable option for care.

3. Dentistry for the Entire Family

We provide dental care for the entire family - from first tooth visits of young children, through the sometimes complex dental needs of older patients - and everything in-between. Many consider us the best family dentist in Raleigh. Our patients appreciate that family members can come in together for a block appointment and, when their children get older, they can continue to receive care from a dentist that they know - and who knows them.

4. Focus on Prevention

Preventive dentistry is the most important service we offer. We do our best to maintain the health of your teeth and gums so you can avoid dental problems such as periodontal disease, tooth decay and oral cancer, or identify them in the earliest possible stage. Our goal? You’ll have healthy teeth and gums throughout your life.  As you can see from our Blog and Facebook posts, we take our role as prevention specialists very seriously.  

5. We Believe in Relationships

Our patients like being part of a dental practice that takes the time to get to know them.  We have families that have been coming to us for more than 30 years – and we love being able to watch their children and grandchildren grow up as patients of our practice.  Also - do you like seeing the same faces when you visit? Yep, we do too in our own lives. Our dental practice rarely has “new” staff members – most have been with us at least 10 years. Seeing a familiar face - especially at the dental office – makes people feel good. It tells you that our team LOVES working here. And when you love your job, it shows!

6. We Are - and Always Will Be - Locally Owned

More and more local dental practices are being bought up by corporate entities and venture capitalists. Why? You guessed it–to make a profit. When you’re focused on the bottom line, it’s impossible to provide the exceptional care that we strive for every day at Jeff M. Morrison & Associates, DDS. Instead, it becomes all about the numbers. Our patients appreciate that we will always be a locally-owned practice. After all, is rock-bottom pricing and getting you in and out the door as quickly as possible really the qualities you look for in a dental practice?

7. A Dentist Near Me - - And Easy Parking!

Our patients want a dental practice that’s close to where they spend their time – near their home or office, or convenient to their kids' school. Jeff M. Morrison & Associates, DDS is located near downtown Raleigh, Cameron Village, and Glenwood South – and within walking distance for many thousands of people who live and work near downtown Raleigh. We also offer convenient front door parking - no parking garages, huge strip mall parking lots, or street parking. Convenience and efficiency.... now that’s something to smile about.

8. Top Reviewed and Top Rated

What’s the first thing you do when you’re thinking of using a business? You Google them. Your dentist should be no different. In fact, we encourage you to look over our dental practice reviews from our satisfied patients. Online dentist reviews are honest and straightforward–a great way to get an unfiltered look at what other patients really think. You’ll find Jeff M. Morrison & Associates has more than 400 independent reviews on Google, YelpFacebookHealthgrades, our website, and Angies List, just to name a few. We are a top rated dentist practice in Raleigh - and considered one of the best dentist for families, and best cosmetic dentists, in Raleigh. We believe in what we do, and we LOVE what we do - and based on our patient reviews and testimonials - it shows

9. We Keep Services In-House

When looking for a dental home, it’s a good idea to find out which procedures a dentist takes care of “in-house” and which they refer elsewhere.  At Jeff M. Morrison & Associates, DDS,  the majority of cosmetic, preventive and general dental procedures are handled at our office. Whether you simply need a cleaning or exam – or something more extensive like a root canal, on-going care for periodontal disease, or your wisdom teeth removed – you can feel great knowing Dr. Morrison and his staff have extensive experience with the procedure at hand. Instead of referring you to a “specialist” like a lot of dentists do, most of the time we can expertly handle the procedure in our office. This means taking less time off work or school, less cost, and not having the hassle of finding an unfamiliar office, or being seen by someone you don’t know and trust. 

10. The Latest Technology

When it comes to your smile, you shouldn’t take shortcuts. Don’t settle for a practice that uses outdated equipment and decade-old technology. After all, if there’s a serious problem, you don’t want it to slide by undetected for another six months. We believe in investing our money back into the practice to offer our patients the most advanced dental technology on the market. With so many diseases linked to our mouths, it’s easy to see why having the latest training and technology should be a determining factor when choosing a new dentist.

11. A Warm, Welcoming Office

A trip to the dentist can be stressful, even scary. Our dental office was designed with patient comfort in mind. There’s no sitting shoulder-to-shoulder in rigid classroom chairs like you do in some offices. From the moment you walk in our door, we want you to feel like you’re in the home of a good friend, with comfy couches, original artwork, and friendly staff to greet you by name. That’s our goal–to take a step away from the standard cold, clinical setting in favor of a warm, welcoming environment.

12. Your Time is Important

Your time is important, plain and simple. But unfortunately, when it comes to the dental industry, adhering to a schedule seems to go out the window. We’ve grown so accustomed to waiting an hour or more in the dentist’s or doctor’s office that we take it for the norm. It shouldn’t be that way! When you have an appointment with Dr. Morrison or your Dental Hygienist, we are ready and waiting for your visit, not the other way around. You’ll find our waiting room is usually empty—and for good reason. Most patient are seen within minutes of arrival.  As they say, time is money. We won’t waste yours.

13. Exceptional Training and Reputation

For an award-winning smile, you need an exceptionally trained dentist. Dr. Morrison was educated at University of North Carolina at Chapel Hill – the top dental school in the country. He is affiliated with the American Dental Association, the North Carolina Dental Society, the Academy of General Dentistry and the American Academy of Cosmetic Dentistry – organizations which have a rigorous process for evaluating dental professionals. These organizations select members that have demonstrated a commitment to continuously advancing their education, attention to detail, and clinical excellence.   In fact, the entire office regularly participates in continuing education programs to learn the newest technologies and stay abreast of industry best practices.

When choosing a dentist, we also suggest you check in with the NC State dental board to find out the history of claims, if any, against a particular dentist. Unlike many dental practices, we have never had any malpractice claims, sanctions or disciplinary actions, or board actions.  Simply put, we’re committed to being the best - and it shows.

The bottom line is this: you want to choose a dentistry team that truly cares. A team that’s accessible and responds to your needs. One that treats patients exactly as we’d treat our own family members—how we’d hope to be treated if the roles were reversed and we were the ones sitting in the dentist’s chair. That sums up everything about Jeff M. Morrison & Associates DDS. We love what we do, we are great at what we do, and we do it because we truly care.